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Struggling to Find the Right Senior Leader? Start With Outcomes, Not CVs

Struggling to Find the Right Senior Leader?

If you have been searching for a senior leader and it is not landing, you are not alone.

Most executive searches fail for one simple reason: the role is not defined in outcomes.
So the market sends “impressive” candidates, but not the right person for your business, right now.

Then the shortlist looks strong on paper.
Interviews feel positive.
You appoint.

And a few months later, momentum drops.


That is not because the candidate was “bad”.
It is usually because the business hired a CV, not a mandate.

There is a reason leadership transitions carry real risk. McKinsey has noted that 40–50% of new leaders fail within the first 18 months when expectations, fit, and the first phase are not handled with enough clarity and structure.

The good news is this: a controlled mandate changes everything.
Because clarity attracts the right leadership.


Why executive searches go wrong

Most problems show up before the search even starts.

Here is what usually goes wrong:

– The business describes responsibilities instead of the results it needs.
– Different stakeholders want different things, but no one resolves it early.
– The interview process rewards confidence, not real delivery ability.
– “Fit” is guessed, instead of being tested through evidence and behaviours.
– The first 90 days are left to chance, so performance takes too long to land.

When this happens, you do not get poor candidates.
You get the wrong match for the moment you are in.


The fix: define the role in outcomes

Instead of asking, “What should this person do?”, ask:

“What must be true 6-12 months after they start?”

Outcomes give the search a target.
They also make selection easier, because you can test candidates against something real.

 

Examples of outcome-based hiring


Hiring a CFO is not “manage finance”.
It might be:

– The monthly numbers are reliable within 5 working days.
– Cash forecasting is accurate enough to plan with confidence.
– Funding readiness is improved with a clear pack and credible narrative.


Hiring a COO is not “run operations”.
It might be:

– Delivery becomes predictable through clear ownership and cadence.
– Bottlenecks reduce because decision rights are clearer.
– Service quality holds while volume scales.


Hiring a CRO/CMO is not “grow revenue”.
It might be:

– Pipeline is measurable and consistent, not hopeful.
– Conversion improves because the offer and process are tighter.
– The sales rhythm becomes repeatable, not founder-dependent.

When outcomes are clear, the market responds differently.
So do your interviews.


The one page mandate

If you only do one thing, do this.

Write a one-page role mandate that answers these questions:

– What are the three outcomes we must achieve in the first 6-12 months?
– What does success look like in measurable terms?
– What must the person not change in the first phase?
– What decision rights will they have on day one?
– Who are the key stakeholders they must win over quickly?
– What experience is genuinely essential, and what is only “nice to have”?
– What behaviours are non-negotiable in how they lead?
– What are the early risks they need to manage in the first 90 days?

This makes the search faster, cleaner, and more confident.
It also prevents internal politics from hijacking the process.


How to assess candidates without overcomplicating it

You do not need a complicated process.
You need a consistent process.


A strong executive assessment approach includes:

– A structured interview that tests the same outcomes for every candidate.
– Evidence checks that confirm how they delivered, not how they present.
– Scenario questions that reflect your real pressures, not generic theory.
– A simple scoring method that makes comparisons fair and clear.

This reduces “chemistry hires” and protects you from being swayed by confidence alone.


The hidden part most businesses miss: onboarding is part of hiring

A senior hire does not “settle in”.
They enter a live system with people, history, pressure, and risk.

That is why failure can happen even after a strong process.
The mandate must carry into the first phase.


A practical first 90 days structure includes:

– A clear set of priorities agreed with the board or CEO.
– A stakeholder map so early relationships are managed deliberately.
– A weekly rhythm that makes progress visible.
– A decision log so the role does not become unclear under pressure.

When onboarding is structured, performance lands faster.
And confidence rises across the organisation.


When you should consider Interim or Fractional instead

Sometimes the smartest decision is not a permanent hire yet.


You may need interim support if:

– The gap is urgent and delivery risk is rising week by week.
– You need stabilisation now while you run a proper search.


You may need fractional leadership if:

– You need senior capability, but not five days a week.
– You want to build the function before committing to full-time cost.
– You want progress now, with a sensible path to a permanent hire later.

Both options can be excellent – if the mandate is clear and the handover is planned.


A quick self-check – if you are hiring soon

If you cannot answer these questions confidently, the search is not ready:

– Can we describe success in three outcomes?
– Are the key decision-makers aligned on what “right” looks like?
– Do we know what skills we are missing as a team today?
– Do we have a plan for the first 90 days after appointment?

If any answer is “not really”, do not worry.
That is exactly where a controlled mandate helps.


Final thought

Most executive searches do not fail because the market is poor.
They fail because the business is not specific enough about what it needs.

When the brief is unclear, shortlists look strong on paper.
Then the hire lands and momentum drops.

A controlled mandate changes everything.
Because clarity attracts the right leadership.


Call to action

If you are considering a Chair, NED, C-Suite, interim, fractional leader, or succession plan, we can help you define the mandate, run a structured process, and move with confidence.


Book a consultation


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Butterfly Advisory

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